Natural Matte Textured Looks Without the overly stiff feel or buildup.
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Premium Non-Toxic Ingredients Formulated without parabens & petroleum.
All-Day Strong Hold Strong flexible hold without heavy buildup.
Naturally Derived Fragrance Scented with our signature scent.
High-Performance Formula Engineered to deliver with no compromise.
Scalp & Hormone Safe Gentle & effective. Zero compromise.
Nothing To Hide Every ingredient listed. Every one intentional.
SIMPLE, EFFECTIVE, BASED
THE NEW GOLD STANDARDOF PERSONAL CARE.
THE NEW GOLD STANDARDOF PERSONAL CARE.
Our mission is to create the cleanest, most effectivemen's care products - because confidenceshouldn't come at the cost of your health.
The Key Ingredients
SIMPLE, EFFECTIVE, BASED
Kaolin Clay
Creates matte texture with natural grip for ultimate styling control and hold.
Bentonite Clay
Boosts volume while drawing out excess oil, dirt, and product buildup from hair.
Beeswax
Delivers lasting structure with a strong, flexible hold that stays all day.
Shea Butter
Softens and conditions both hair and scalp without adding shine or greasiness.
The Key Ingredients
SIMPLE, EFFECTIVE, BASED
Bentonite Clay
Adds natural volume and texture without weighing hair down.
Beeswax
Locks in your style with flexible, all-day structure and hold.
Jojoba Oil
Lightweight hydration that keeps hair soft, smooth, and clean—never greasy or heavy.
Argan Oil
Helps strengthen, smooth, and protect for visibly healthier-looking hair.
How to Use
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Before
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STYLE
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After
Customers say
FAQs
How is the BASED Hair Clay different from traditional hair clays?
How is the BASED Hair Clay different from traditional hair clays?
Most clays use heavy petroleum bases, chalky fillers, or fake matte agents that dry your hair out. BASED Hair clay is oil-based, performance-driven, and built with ingredients your hair will actually benefit from. Zero shortcuts, zero compromises.
Who is this best for?
Who is this best for?
BASED Hair Clay is ideal for short to medium-length hair that needs strong hold, matte finish, and textured separation. Best for thick, straight, or wavy hair-it's not ideal for long or very curly hair.
How much hold does it give?
How much hold does it give?
Expect a strong, all-day hold with natural texture and no overly stiff feel. Unlike gels or cheap clays that flake, ours stays flexible and touchable.
Will it make my hair look greasy or heavy?
Will it make my hair look greasy or heavy?
No. Even though it's oil-based, the formula is designed to deliver a matte finish without heavy buildup or excess shine. You get control and separation-without the shine.
Does it wash out easily?
Does it wash out easily?
Yes. It's oil-based but non-greasy, and rinses clean with shampoo-no scrubbing, no residue.
Will it damage or dry out my hair over time?
Will it damage or dry out my hair over time?
We use premium, nourishing waxes, oils, and botanical extracts that condition while you style. Unlike others, we never use any drying alcohols, cheap fillers or harsh synthetics which can make your hair feel and look worse over time.
Is it scented or perfumed?
Is it scented or perfumed?
It's lightly scented with our naturally-derived fan-favorite scent - Santal. Masculine, clean and addictive. BASED will never use cheap & harsh synthetic fragrances that can cause irritation.
Can I use it with other styling products?
Can I use it with other styling products?
Yes, BASED Hair Clay works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo , which is a mix of BASED Hair Clay and BASED Texture Powder.