BASED Pomade for Men, Quality Hair Care with Medium Hold, Natural Shine & Fragrance, Easy to Apply & Great for All Hair Types, Hydrating and Nourishing Pomade (3 Oz Pack of 1)
BASED Pomade for Men, Quality Hair Care with Medium Hold, Natural Shine & Fragrance, Easy to Apply & Great for All Hair Types, Hydrating and Nourishing Pomade (3 Oz Pack of 1)
One-Time Purchase
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- MEDIUM HOLD FOR ALL DAY STYLE - Our pomade has a firm, medium hold to make sure your style lasts from sunup to sun down. It’s easy to apply giving you the freedom to look the way you want and washes out simply at the end of the day. It gives your hair a natural shine without looking overly greasy like other pomades.
- LIGHT & NATURALLY-DERIVED FRAGRANCE - We infuse our pomade with naturally-derived Santal Sandalwood to keep you smelling fresh. Quality ingredients offer you a subtle pleasant scent that won't overpower anything else you wear.
- NOURISHING & HYDRATING - Shea Butter & Vitamin E are the secret ingredients that keep your hair both feeling and looking healthy for years of good style. Shea Butter leaves hair feeling incredibly soft and styleable, without sacrificing hold, while Vitamin E is an antioxidant that helps protect your hair from free radical damage and helps protect against dryness.
- HOW TO USE - Coat the tip of your index finger in pomade and warm by rubbing together in your hands for 10 seconds. Run your fingers through your hair to evenly coat and style however you like. Your style will hold all day & when you're ready to remove, simply run some water through your hair.
- QUALITY INGREDIENTS - We use only the best ingredients for your hair. Beeswax gives an all-day hold without the stiffness of synthetic chemicals, Castor Oil offers a natural shine that lasts all day, without the greasiness you would usually get. All formulated without Parabens and Petroleum.
Instant Non-Greasy Slicked & Flowy Looks
Instant Non-Greasy Slicked & Flowy Looks
All Day Medium Hold
All Day Medium Hold
Naturally-Derived Ingredients
Naturally-Derived Ingredients
Natural Matte Textured Looks Without the overly stiff feel or buildup.
Join 3,000,000+ Who've Already Chosen BASED
Premium Non-Toxic Ingredients Formulated without parabens & petroleum.
All-Day Strong Hold Strong flexible hold without heavy buildup.
Naturally Derived Fragrance Scented with our signature scent.
High-Performance Formula Engineered to deliver with no compromise.
Scalp & Hormone Safe Gentle & effective. Zero compromise.
Nothing To Hide Every ingredient listed. Every one intentional.
BEFORE & AFTER
From messy to sharp in seconds. BASED Pomadeis perfect for slicked & flowy looks that will lastyou all day - without any greasiness or stiffness.
SIMPLE, EFFECTIVE, BASED
THE NEW GOLD STANDARDOF PERSONAL CARE.
THE NEW GOLD STANDARDOF PERSONAL CARE.
Our mission is to create the cleanest, most effective men's care products - because confidence shouldn't come at the cost of your health.
Why choose BASED?
| BASED | Others | |
|---|---|---|
| Naturally-Derived Ingredients | ||
| Greasy and Overly Stiff | ||
| All Day Hold | ||
| Natural Shiny Non-Greasy Look | ||
| Easy & Fast To Apply | ||
| Cheap Synthetic Fragrance | ||
| Ingredient Transparency |
The Key Ingredients
SIMPLE, EFFECTIVE, BASED
Bentonite Clay
Adds natural volume and texture without weighing hair down.
Beeswax
Locks in your style with flexible, all-day structure and hold.
Jojoba Oil
Lightweight hydration that keeps hair soft, smooth, and clean—never greasy or heavy.
Argan Oil
Helps strengthen, smooth, and protect for visibly healthier-looking hair.
Customers say
FAQs
How is the BASED Hair Clay different from traditional hair clays?
How is the BASED Hair Clay different from traditional hair clays?
Most clays use heavy petroleum bases, chalky fillers, or fake matte agents that dry your hair out. BASED Hair clay is oil-based, performance-driven, and built with ingredients your hair will actually benefit from. Zero shortcuts, zero compromises.
Who is this best for?
Who is this best for?
BASED Hair Clay is ideal for short to medium-length hair that needs strong hold, matte finish, and textured separation. Best for thick, straight, or wavy hair-it's not ideal for long or very curly hair.
How much hold does it give?
How much hold does it give?
Expect a strong, all-day hold with natural texture and no overly stiff feel. Unlike gels or cheap clays that flake, ours stays flexible and touchable.
Will it make my hair look greasy or heavy?
Will it make my hair look greasy or heavy?
No. Even though it's oil-based, the formula is designed to deliver a matte finish without heavy buildup or excess shine. You get control and separation-without the shine.
Does it wash out easily?
Does it wash out easily?
Yes. It's oil-based but non-greasy, and rinses clean with shampoo-no scrubbing, no residue.
Will it damage or dry out my hair over time?
Will it damage or dry out my hair over time?
We use premium, nourishing waxes, oils, and botanical extracts that condition while you style. Unlike others, we never use any drying alcohols, cheap fillers or harsh synthetics which can make your hair feel and look worse over time.
Is it scented or perfumed?
Is it scented or perfumed?
It's lightly scented with our naturally-derived fan-favorite scent - Santal. Masculine, clean and addictive. BASED will never use cheap & harsh synthetic fragrances that can cause irritation.
Can I use it with other styling products?
Can I use it with other styling products?
Yes, BASED Hair Clay works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo , which is a mix of BASED Hair Clay and BASED Texture Powder.